Dyslexia is seen as a disability. But in fact, creativity, problem-solving and communication are now the most sought-after skills in every job, across every sector, around the world — the same ones dyslexics naturally over index in.
To change the stigma around Dyslexia, we flipped it from a disability to an ability, by making it a skill to be acquired. University teaches you abilities. So we opened one that teaches Dyslexia: Welcome to DyslexicU.
This idea was presented and approved well beofre I left DDB. For the endless craft, you’ll have to thank Giles Watson, Psembi Kinstan, Phoenix Santamaria, Rory Moore, and the rest of the wonderfully talented team in Melbourne.