Inflation rocked the world in 2022. On the most special day of the year, families were worried they couldn’t have the Christmas lunch they wanted to. Australia’s largest supermarket, Coles, wanted to show people that with their incredible value, anyone could have whatever they wanted and more. Even a Christmas lunch across the country.
The entire campaign was carried out from the big brand spot down to retail, with over 30 product-specific films created. It spanned TV, OOH, social, digital, POS and more.