A gaming tournament where the prize didn’t go to the best player, it went to the kindest.

1 in 2 gamers experience online bullying, causing ongoing mental health issues to our youth. Meta wanted to do something about it.  

We teamed up with anti-bullying charity Project Rockit to create Kind Royale, a gaming tournament with a twist — the prize money didn’t go to the best streamer, it went to the kindest streamer with the kindest fans.

Every stream chat log and Discord was scanned for words conveying negative and positive sentiment. The result: a completely toxicity-free tournament streamed to millions.