Almost 200,000 parcels get sent a day on Vinted. 97% of people don’t have adequate packaging, so people resort to sending things in clingfilm, nappies or even banana peels. Enter Taco Bell Clothing Resale Packaging™. A sophisticated solution to packaging woes. Customised Taco Bell delivery bags, made into a parcel. Free online with any order. Use it, and claim a free taco.
We seeded the bags to fashion influencers, bought ad space on Vinted, and the next logical step, opened a post office in a Taco Bell. What resulted was a national trend that hijacked a new medium, and put Taco Bell in the hands of a nation.